MIGA
The details make it tempting.
A fictional bakery brings bakes, servings and orders together, turning an appetite into an enquiry with the right details.
MIGAA photograph can tempt people while leaving every question unanswered: how many pieces, which date and how to order. The task is to preserve the appetite while clarifying the brief.
A short name, pastry-and-paper colours and framing that shows texture and scale. The catalogue is organised by bake and occasion; an enquiry starts with date, quantity and preferences.
The demonstration connects an appealing bake with the information needed to request it. Availability, ingredients and order conditions remain subject to confirmation by the bakery.
Four expressions of the brand, in one continuous sequence.
A bakery study: pastry layers, a concha and paper.A compact signature, warm paper and labels separating bake, flavour and occasion.
MIGA uses a compact signature, warm paper and a hierarchy separating bake, flavour and quantity. The identity can move from a box seal to a catalogue cover without covering the product.
Made to slice. Made to share.
The camera moves close to the slice, surface and serving. Recurring stories alternate texture, portion choices and order preparation, answering practical buying questions.
“Made to slice. Made to share.” Occasion-led pieces lead to a short catalogue and an enquiry prepared with date and party size. The image creates appetite; the journey organises the order.
The occasion sets the date. You choose how to share it.
I want this for my brandTALK TO WLSN01The catalogue
Bakes, flavours and formats grouped to help shape an order.
02Servings and details
A guide organises questions about size, ingredients and storage to be confirmed.
03Your order
Date, party size and preferences prepare the conversation with the bakery.
A concept catalogue lets people explore options, review servings and prepare a request. It does not simulate availability or take payment: it shows what needs confirming before an order is accepted.
Brand, imagery and applications created for this demonstration. This is not an actual client, an active campaign or a measured commercial result.