Elena Ríos
A way of seeing. A signature of her own.
A fictional architect builds her presence around a point of view on space, light and the lives lived within them.
Elena RíosA portfolio can show spaces without revealing the thinking behind them. The challenge is to communicate a professional point of view and make starting a commission straightforward.
A restrained typographic signature, images attentive to materials and project narratives focused on decisions. Personality comes through the thinking, without a fabricated biography.
The experience aims to help prospective clients understand a sensibility, recognise an affinity and approach with a clearer idea of their project.
Four expressions of the brand, in one continuous sequence.
A spatial study: lime plaster, curve, entrance and shadow.A restrained serif signature. Proportion, white space and an editorial reading of space.
The name becomes the signature. Proportion, space and a quiet palette let the work take the foreground.
Spaces for another way of living.
Notes on light, movement and materials accompany the projects. Short pieces reveal a way of thinking, beyond the finished image.
“A space begins with how you want to live in it.” An invitation to discuss use and expectations before discussing floor area.
Light, material and the life between them.
I want this for my brandTALK TO WLSN01Spaces
Projects are read through decisions about light, use and movement.
02Material
Details and notes explain how each finish contributes to the whole.
03Conversation
The first enquiry asks about the space, its use and the stage of the commission.
A concept portfolio with an unhurried pace, project thinking and a contact form asking about the space the visitor wants to create.
Brand, imagery and applications created for this demonstration. This is not an actual client, an active campaign or a measured commercial result.